Shawerma Culture is a cloud restaurant that taps into the diverse cultural aspects of Shawerma—for the people who double dip in Toum, or those who capitalize on pickles—this restaurant caters to all people and their cravings. This concept was the inspiration behind the dynamic logo that serves all the brand's products, convenient options, and communication platforms that target each audience, encouraging them to claim their own "culture" of Shawerma.
Besides packaging, the loyalty card and merchandise also support customers' loyalty through existing within their daily needs, emphasizing on the idea that you can escape Shawerma, but it can never escape you.
