Khloris
Khloris—the Greek goddess of flowers—is a brand that specializes in crafting personalized flower arrangements; each bouquet conveys a message to be told through the meanings of the flowers within.
Gerberas say "get well soon," and Sunflowers cheer with "I'm proud of you", giving a more intimate and valuable meaning behind the gesture of gifting flowers.
The brand's identity revolves around the ideality of Ancient Greece; inspired by Alphonse Mucha's paintings, the emblem features Khloris with a wreath of flowers over her head, conveying the beauty and delicacy of the brand, while the photoshoot was a reflection of magical, dream-like scenes that introduce the products and establish the visual tone of the brand.
