Benefit Cosmetics

Benefit MENA hosts a Ramadan show every year for Gen Z girls, offering an enjoyable and easy-to-digest episode while also raising awareness about food waste and the importance of teamwork through fun challenges.

We managed the A to Z of the project, starting from production to episode graphics. The main concept of collaboration that exists in the episode is also reflected visually in a form of collage, putting together pieces that draw the final scene of joy and gatherings in Ramadan.